Vodafone has issued an embarrassing apology to thousands of followers after a customer service employee posted an offensive remark on the company’s official Twitter feed.
"VodafoneUK is fed up of dealing with dirty homo’s (sic) and is going after beaver," read a tweet posted from the VodafoneUK account yesterday, leading many of its 9,000 following to assume the page had fallen victim to hackers.
However, Vodafone later admitted to a "serious breach of rules by an employee in the building" and told customers that it was "dealing with it internally and are very sorry."
The indiviual in question, believed to be working at a call centre in Stoke, has been suspended pending a further review. We’d imagine that the only thing that needs reviewing is whether they post his P45 first class or recorded delivery.
The official feed is, probably quite naively, available to customer service representatives to help answer user questions and post tips on how to get the most from its range of contracts and handsets.
However, you have to question the wisdom of allowing call centre employees access to the official account in the first place, especially when, in our experience, tech companies take such care in preening their official messages before releasing them to the public. Vodafone, you only have yourselves to blame.
We’re off to post disparaging remaks about T3 on our Twitter feed and then start looking for a new job.
Link: VodafoneUK (via Guardian)