Despite reports of a number of multinational companies making the business switch from BlackBerry to iPhone in the past year, RIM’s handsets have reportedly taken the UK top spot as the most successful smartphone platform of 2010.
Data collected by GfK from a year of consumer sales channels, network providers and third-party retailers, has shown that BlackBerry handsets shift more units than HTC devices and the highly desired range of Apple iPhones, securing 28.2 per cent of all smartphone sales in the process.
Atop this the readily available range of traditionally business devices managed to snap up 36 per cent of all Christmas handset sales shifting more than 500,000 of the QWERTY touting handsets.
Recent releases of the BlackBerry Torch and the BlackBerry 8520 have helped shape the company’s impressive 2010 sales haul with RIM proudly proclaiming there are now more than 33 million BB Messenger users across the globe with BlackBerry handsets reportedly accounting for the largest user base actively engaging in social outlets Facebook and Twitter from their mobile devices.
Although claiming the coveted top spot for 2010, RIM’s market leading range of smartphones will face stiff competition to retain the crown for 2011. Despite having recorded a 60 per cent increase to BlackBerry App World sales in the past 12 months, the BlackBerry app offering, which numbers around the 17,000 application mark is lagging far behind its iOS and Android counterparts both of which feature more than 200,000 of the handset fillers.
Posted by Luke Johnson