Why Search Engines Love Blogs – and so Should You!

Why Search Engines Love Blogs – and so Should You!

Ask this question of any SEO expert and they will tell you “fresh content” and “backlinks”, other than Google took over Blogger. The last one is the favorite as no one can argue with that.

Search engines like fresh content as it is valuable for their users, and links show that other sites or blogs (and not just your own website) think that the information on your website is useful to their readers.

A blog can be an individual’s viewpoint, a life journal, a school girl’s diary, a poet’s space, an artist’s expression, or just about sharing your moments with family and friends. One can share information, pictures and even videos with no previous knowledge of designing and programming.

Companies use blogs to promote their latest products, introduce new services, announce upcoming events, share event pictures and videos, announce special offers/discounts, run opinion polls, introduce new team members, special announcements, build loyalty, and invite their customers to leave comments and give testimonials.

Bloggers believe that blogs are being taken more seriously as information sources. One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years.

Bloggers are most open to receiving marketing messages from other blogs. Even non-blog web content is more influential among this group than traditional media sources for brand information.

Home businesses and young entrepreneurs use blogs to increase awareness and attract traffic to their online business, new ventures, and daring expeditions into the unknown.

Professionals use blogs to brand themselves, create awareness and credibility, make money (yes that’s possible), and share their knowledge and experiences.

Housewives use blogs to share cooking tips and recipes, their children’s growing moments, travel log of the last trip, and shopping expeditions.

We SEO experts use blogs for achieving higher rankings for specific keywords. Unbelievable, and yet in many instances my blog link appears higher on search engines results page than pages that I optimize personally for the same keyword.

Getting started with blogging is relatively easy. You can sign up with blogger.com or other such blogging platforms.

If you don’t own a domain name for your blog, no worries, you can start with a free subdomain with Blogger.

Lets look into some interesting statistics on blogs.

The numbers vary but agree that blogs are here to stay!

comScore MediaMetrix (August 2008)
– Blogs: 77.7 million unique visitors in the US
– Facebook: 41.0 million | MySpace 75.1 million
– Total internet audience 188.9 million

eMarketer (May 2008)
– 94.1 million US blog readers in 2007 (50% of Internet users)
– 22.6 million US bloggers in 2007 (12%)

Universal McCann (March 2008)
– 184 million WW have started a blog | 26.4 US
– 346 million WW read blogs | 60.3 US
– 77% of active Internet users read blogs

Technorati’s State of the Blogosphere 2008 Report is now available. For a detailed report go to technorati.com/blogging/state-of-the-blogosphere/

The report states that Brands make up a major part of bloggers’ online conversations. More than four in five bloggers post product or brand reviews, and blog about brands they love or hate. Even day-to-day experiences with customer care or in a retail store are fodder for blog posts. Companies are already reaching out to bloggers: one-third of bloggers have been approached to be brand advocates. (ref Technorati 2008 Report)

But wait, that’s not all. The report also states that Blogs are an increasingly attractive platform for advertisers. The majority of bloggers we surveyed have advertising on their blogs. Marketers realize that bloggers are creating high quality content and attracting growing, loyal audiences. So there is potential for profit from blogging. (ref Technorati 2008 Report)

Well you are convinced, and you start writing periodically, uploading photographs and videos and have shared your blog link with many friends, but a few months down a nagging worry start to hit you (this is for those who don’t track their readers using tracking software’s like Google Analytics) that you are writing for “you” alone and your mum who thinks “my son is the best”.

While there is nothing wrong with writing, just for the pleasure of writing, I am sure you all want to reach out and touch someone else with all your hard work. The real challenge is to get your target audience to read your blog whether its family, friends, colleagues, or readers around the world who would be interested in what you are writing about.

Trust me even friends will betray you if what you write does not make them want to come back, so pay close attention to the questions below and answer them as honestly as you can.

-What would make your blog special to your audience?
-Why would they want to bookmark your blog?
-Why would they want to link to it and tell others?
-What is my ultimate goal for this blog?

While the first 3 questions require you to dig down deep inside your minds and hearts, the last question is most critical. What do you ultimately want out all the hard work, late nights and coffee cups invested into your blog?

Well, whether your blog is for the purpose of sharing knowledge, gaining credibility, increasing visibility and rankings, building customer loyalty, sharing information, making money, or assisting our fellow men in the journey of life, the bottom line remains search engines love blogs, and so should you.

So keep writing!


Over 11 years of experience in conceptualizing digital solutions and Internet/mobile marketing strategies for various brands across business, entertainment and media segments.

I have a passion for:

Creating integrated brand solutions for web and mobility platforms

Handling online brand campaigns for well- known Brands

Assisting brands to connect with the TG with Content based solutions

Brainstorming with a creative team to come up with innovative concepts

Ideating and implementing Internet marketing strategies across search engines, blogs, social networking and bookmarking sites, video sites, wiki?s, article submission sites, RSS feeds, etc.

Search Engine Optimization strategies for increased traffic via Google, Yahoo, MSN.

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