The Google App Marketplace: Doing It All in the Cloud [Google]

We just finished watching Google's live announcement of the launch of the Google App Marketplace. Keep reading for information on what they're offering users and developers. Oh, and know that the Marketplace is live today. Updating.

The event is called "Google Campfire One" and it's all about how easy it will be to create, set up, and install apps using Google's App Marketplace. It appears that the big focus is on how everything—apps and existing Google products—will work together seamlessly and allow for all your tools and data to sit in the cloud. Right now the appeal is for business applications, but the potential seems incredible.

The first portion of the announcement is about what developers will give and get in this whole deal. Google is offering them access to 25 million users and only asking for a one-time fee of $100 and 20% revenue in exchange—that's less than what access to Apple's App Store requires. Of course, Google is providing a solid system with apps being authenticated using OpenID, secured using oAuth, and made available through a universal Google Apps navigation system.

While there are already 50 partners right at launch, we're hearing that after new apps are submitted, they may take a few days to show up in the Marketplace—mind you, there's no word on what kind of approval process there is. But once an app is in the Marketplace, it's easy for users or buyers to add them to their Google accounts: They agree to some terms of service, grant access to data—such as Gmail or GCal, and enable the app. Tada! It'll show up in the new apps drop down.

Now apparently development of these apps is so simple that there are 40 developers who are on a bus traveling to an SXSW event and working on apps right now.

It looks like apps will be easy to integrate into existing Google products as seen by a demo of a payroll app by Intuit—information from it was embedded into Gmail or Google Docs.

Now remember how there have been some nice previews of YouTube videos in Gmail lately? Prepare to see more of that from these new apps because Google is offering developers the chance to set apps to be triggered by certain emails, events, or specific types of content.

What does all this mean right now? For business users, there are plenty of apps already available—ones for payroll, data entry, management, and an office suite—and they'll be able to run everything right from the cloud. For us plain Janes and Joes though, the Marketplace is full of potential at this moment. Think social media, data management, communication—all the things you already get from Google, just better.

Yes, my head's already in the cloud. Hopefully everything else will follow and I'll be able to work and play there.