Leading the Re-invention of TV
Increases Revenue 80% Year-Over-Year
Achieves Sustained Profitability in the 4th Quarter of 2010
Increases Viewership in 2010 by 165%
SAN FRANCISCO, Feb. 1, 2011 — Revision3, the leading Internet Television network and the number one source for technology, gaming, news and entertainment video content, today announced its growth results for 2010. Total views across the network increased nearly 165% year over year, with more than 42 million views in the month of December. The company reached profitability in Q4 of 2010 and grew its revenue 80% Y-0-Y, while increasing its blue-chip roster of advertising sponsors to more than 60, including Fortune 500 companies such as Verizon, Ford, HP, EA, Sony, HP and Old Spice.
“We had another incredible year in 2010, with impressive gains in revenue, viewership, advertising and distribution,” said Revision3 CEO Jim Louderback, “We are thrilled to be leading the reinvention of television as we head to a world where the majority of new TVs will be sold with internet access, and where tablets and phones are increasingly allowing viewers to enjoy video on any available screen.”
2010 Milestones include:
Company Performance.
-Increased revenue 80% year over year and achieved sustained profitability in the 4th quarter of 2010
-Brought on new investors and advisors, including Mark Cuban
Programming
-Launched a strong lineup of more than 10 new shows and hosts, including:
The Young Turks with Cenk Uygur, Household Hacker, Dan 3.0, Destructoid, the Onion’s A.V. Talk, Unboxing Porn, GeekBeat.TV from Cali Lewis, Penn Point from Penn Jillette, The Ben Heck Show, Death Battle from Screw Attack and Tom Merritt’s “Tom’s Top Five”
Advertising
-Received an average click through rate (CTR) of more than 5% on pre-rolls
-Achieved a 99% unaided viewer recall of one or more show sponsors, with 56% of viewers buying a product or service from one of our sponsors
Partnerships
-Launched partnerships with AOL, 5Min, PlayStation Home and BlackBerry
-Grew YouTube subscriber base by more than 10x to 1 million+ subscribers
Viewership
-Increased viewership 165% year over year to 42 million monthly views (Dec 2010)
-Grew unique visitors to almost 12 million a month, with 75% (or over 9 million) of those in Revision3’s target 12-34 year old male demographic
Mobile and Smart TV
-Launched iPhone and Android apps, built HTML5 and “lean back” TV version of Revision3.com (http://tv.revision3.com/), launched on the Yahoo connected TV platform and on Toshiba, Vizio, LG, Sony and other TVs
-Became the Number 1 independent video channel on Roku, a Top 10 channel on Boxee and a Spotlight Channel on Google TV
Revision3 will continue its strong momentum into 2011 with growth in programming, advertisers, distribution partners and technology innovation.
All Revision3 programs can be seen at www.revision3.com.
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About Revision3
Revision3 is the television network for the Internet generation, creating and producing original episodic community-driven programs. The viewing audience is made up of hyper-connected, passionate, committed fans who want to watch shows about technology, modern culture, video games, entertainment, music and comedy that entertain and educate.
The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson and David Prager because they couldn’t find anything they wanted to watch on traditional television. The company is now led by Internet TV pioneer Jim Louderback. Revision3’s programs can be found everywhere from Revision3.com to a wide range of platforms, including tablets, smart phones, GoogleTV, Roku, PS3, WMC, Boxee, YouTube and wherever fine video is served.
Revision3 has attracted a wide-range of top advertisers including Sony, Netflix, Ford, Verizon, HP, EA, Microsoft, Citrix and Reebok. Advertisers enjoy a unique bond with the audience via customized message integration and host mentions that deliver phenomenal results in a clutter-free environment that is perfect for everything from direct response to branding.
