Effective April 14th, Android phones from Samsung, Sony, HTC and LG (there’s no Motorola in that list) Sold in India, will come bundled with a Reliance 3G connection with 1 GB of free data for the first six months.
But these devices will work on networks of all other mobile operators and consumers will have the option to switch to other operators.
Industry experts estimate that more than 200,000 such phones will be sold in India over the next two years and that RCom will be able to retain two-thirds of these customers on a long-term basis.
“RCom would be able to retain more than a fair share of these customers on its network,” said Prashant Singhal, Partner at Ernst & Young Global’s Indian affiliate. “The intangible brand benefits from such an exclusive tie-up will exceed the monetary benefits in the two years.”
