If stairs were more fun, would you prefer them over an escalator? Probably, who knows, 66% more people than usual in Stockholm thought so when they came across the Piano Stairs, which is part of The Fun Theory campaign by Volkswagen, a campaign that aims to change people’s behavior through fun, make it more fun people might do it, and I think it can work, the Piano Stairs video received more than 1.7 million views on YouTube in less than a week! I guess that’s what viral video means, cool stuff by DDB Stockholm.
The campaign consists of 2 viral videos, with a third one coming soon, and it’s open for public to submit ideas on how fun can improve people’s behavior, the competition closes on 15ht of November, and people can upload entries starting from next week. Take a look!
