The ISP says it’s started work on a trial in the Berkshire village of Woolhampton that will serve up lightning fast internet access directly into punters homes using telegraph poles, bypassing BT’s creaking copper pipes altogether.
By doing so, Virgin claims its web-savvy customers in Woolhampton will be able to chow down on the web at up to ten times faster than they’re used to. The average broadband speed in the sleepy village currently stands at just 4.1Mbps.
Kicking off now, the trial will last for six months, presumably when newly data hungry villagers will be flung back into the digital dark ages, where downloading a single song can take the best part of five minutes.
Speaking of the plans, Virgin Media’s CEO, Neil Berkett, said, “With everything from BBC iPlayer to YouTube increasingly demanding reliable ultrafast broadband speeds, we’re keen to ensure that all communities, in towns, cities and villages right across the UK, stand to benefit.”
Virgin is hoping that the success of this Berkshire experiment will convince the government to change planning rules in order to enable large scale deployment of broadband using the telegraph system.
Link: Virgin Media