"Businesses are under no obligation to sign up to a paid account, but doing so will provide them with a "special layer of access", including feedback and statistics, said Stone. Many big name brands and companies have embraced Twitter as a way of communicating directly with consumers and engaging with customers. Personal accounts remain free. "
“Businesses are under no obligation to sign up to a paid account, but doing so will provide them with a “special layer of access”, including feedback and statistics, said Stone. Many big name brands and companies have embraced Twitter as a way of communicating directly with consumers and engaging with customers. Personal accounts remain free. “
