Remember those weird Palm Pre commercials? Well it looks like a lot of people didn’t like them that much. And all this hasn’t escaped Gary Koepke, the co-founder of Modernist, the ad agency behind the ads. Here’s what he said about the Palm Pre campaign:
We weren’t trying to creep people out, but one thing I have learned now in this digital age is people can be as rude as they want as long as they don’t have to look you in the face. The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that’s a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story.
It’s a very different look and feel for this sector. There’s nobody involved in an iPhone ad, and ‘Your life is on BlackBerry’ — isn’t that great? Instead of having a life? We wanted a middle ground between those two places — what about the people who want a really great smartphone?
Let’s say we understand! We still like better other commercials. And the customers like them a lot more too. AT&T and Apple has sold over 5 million iPhones in the last quarter while RIM is selling lots of BlackBerry phones too. How many Pre units has Palm and Sprint sold so far? Did the commercials help increase that number? We can’t say since we don’t have any of those official numbers!
via adage
