A clip from the extras DVD of the 2009 documentary “Objectified” which is all about industrial design. Here, we see the wonderfully creative genius of Jonathan Ive, as he talks about general design principles. Buy the DVD here: www.objectifiedfilm.com If you have enjoyed watching this, and would like to see more videos & interesting content about Apple design and general Apple fan stuff, repair guides etc, feel free to donate. Donations, if you like, to glossywhite(at)gmail(dot)com Thanks again guys – you’re all wonderful! 🙂
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