ITV will finally launch a HD channel on April 2 on Sky and Virgin TV networks, meaning that almost every 2010 World Cup game will be shown in full HD.
The World Cup matches are normally split between ITV and BBC channels. And while some might debate the HD worth of Michael Winner’s Dining Stars, having the majority of the World Cup in HD will certainly be a welcome benefit of the launch. A handful of qualifying games won’t be available in HD because of sceduling clashes.
On Freesat, the channel will be available via the red button.
Sky is also strengthening its position as the best HD provider on the market with the addition of HD versions of Sky Sports 4 and Hallmark to its service.
Link: the Guardian