Inside Apple’s industrial design lab

"I guess it's one of the curses of what you do," says Jonathan Ive, Apple's senior vice president for industrial design, "is that you are constantly looking at something and thinking 'Why why why is it like that? Why is it like that and not like this?'"

[via brainstorm tech]
Inside Apple’s industrial design lab

“I guess it’s one of the curses of what you do,” says Jonathan Ive, Apple’s senior vice president for industrial design, “is that you are constantly looking at something and thinking ‘Why why why is it like that? Why is it like that and not like this?'”

[via brainstorm tech]

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