General Electric Goes Mobile with iPad and iPhone

As General Electric builds technologies that transform the way we live, it’s channeling the equally transformative power of iPad, iPhone, and in-house apps to generate new business possibilities. Says Linda Boff, Global Director of Marketing Communications at General Electric: “We’re always thinking about what’s next. How can technology make lives better and help our customers be more efficient? iPad and iPhone are wonderful ways to inspire us and help us get GE there.”