URLs are an often overlooked part of web design, yet in many ways they may be the most important aspect of your website as Gawker’s family of sites recently discovered.
As Davies writes:
the #! URL syntax was especially geared for sites that got the fundamental web development best practices horribly wrong, and gave them a lifeline to getting their content seen by Googlebot.
And today, this emergency rescue package seems to be regarded as the One True Way of web development by engineers from Facebook, Twitter, and now Lifehacker.
If you’ve got Ajax content that would otherwise be missed by Google, then by all means use the hash-bang syntax, just keep in mind that the hash-bang is basically a hack, not the cornerstone of a well designed URL.
Eat at URLs photo by Scott Schiller/Flickr/CC.