It’s Formula 1 time in the UAE, I guess with the clock is ticking on this year’s biggest event you can feel the excitement everywhere you go, the fever is present in ads and promotions, three of them got my attention, the first was taking place at the Mall of the Emirates, LG’s booth was full of excitement all the time, with people participating in a car race to win LG phones and tickets to the F1 in Abu Dhabi, I didn’t win that day, my time was one minute and 14 seconds, I had to beat the best score that day, which was one minute and one second only! How on earth that guy managed to finish the race so quickly!
I think they have done really good job, the booth was really good, and the screen was really big, I just thought since they are promoting F1 the cars we played with should of been F1 cars rather than normal race cars. I also thought the presenter was good, but I didn’t feel that she was really excited, I just couldn’t feel it!
The fever continues with Etisalat, which is presenting this F1 car in a booth also at the Mall of the Emirates,participate in the promotion and you will have the chance to ride in this F1 car, you won’t be allowed to drive it though.
During GITEX Panasonic had something to do with F1, they’ve presented this cool car with two hot models in their booth the entire time, it had nothing to do with the F1 event in Abu Dhabi but it’s a good approach.
